Summary
I am a senior Marketing and Digital Marketing Manager with over 12 years of experience, specializing in healthcare marketing, dental marketing, aesthetic and cosmetic healthcare marketing, and revenue-driven brand growth. I currently serve as the Marketing Manager for a premium healthcare group, where I lead marketing, events, and corporate selling functions with a clear mandate: drive sales, optimize revenue, and scale sustainable business growth through a scientific, data-driven marketing approach.
My career spans in agency environments and senior in-house roles, giving me a rare dual perspective that allows me to connect strategy, execution, and commercial performance. I help healthcare and wellness businesses transform marketing from a support function into a measurable growth engine, aligning brand positioning, patient acquisition, and retention with business objectives.
I bring deep, hands-on understanding of healthcare services, insurance-driven models, and regulated medical communication, enabling me to design precise, compliant, and high-impact marketing strategies. My experience covers a wide spectrum of medical services, including dentistry, dermatology and aesthetic treatments, advanced cosmetics, mental health and rehabilitation programs, and multidisciplinary healthcare offerings. This breadth allows me to tailor marketing strategies at service-line level, ensuring relevance, credibility, and conversion efficiency.
What differentiates me is my scientific approach to marketing. I rely on data analysis, performance modeling, and AI-supported decision-making to continuously optimize campaigns, budgets, and customer journeys. Every strategy I lead is built around measurable KPIs, ROI optimization, and scalable frameworks that drive both short-term revenue and long-term brand equity. I excel at translating complex data into clear insights that support executive decision-making and commercial growth.
I am experienced in digital marketing, performance marketing, SEO-driven growth, cross-channel strategy, corporate marketing, B2B partnerships, and event-led business development, always ensuring cohesive messaging across online and offline touchpoints. I also lead and collaborate with cross-functional teams, agencies, clinicians, and corporate stakeholders to deliver aligned, high-performing marketing ecosystems.
I help healthcare brands grow with precision and impact. If you are looking for a marketing leader who combines strategy, data, creativity, and revenue accountability, let’s connect and explore how I can support your business growth.