Expertise
- Digital Marketing
- Marketing
- Digital Analytics
- Google Analytics
- Google Ads expert
- Google Ads
- customer acquisition
- Customer Journey Mapping
- Customer journey
- Conversion Rate Optimisation
- Conversion optimization
- Conversion rate optimization
- Insight
- Insights Discovery
- Customer Experience (CX) & Sat
- Customer Experience
- Leadership & team development
- Leadership & Management
- Leadership & Development
- Business Growth programmes
- growth marketing
- Business Consulatncy
Summary
I am an award-winning CRO, Digital Analytics and Paid Media Optimisation specialist with 15+ years’ experience helping brands improve conversion, reduce wasted spend, and scale profitable growth. I combine data, experimentation and clear storytelling to find what works - and fix what doesn’t.
I’ve led optimisation programmes for major financial services, telecoms and FMCG brands, delivering millions in incremental revenue and significant improvements in media efficiency. Whether you need an expert to run A/B tests, audit your media performance, refine your targeting, or build a full optimisation roadmap, I can help you get fast, measurable results.
What I can help you with:
-CRO audits & A/B testing
-Landing page optimisation
-Experiment design & analysis
-Adobe Analytics, Google Analytics/GA4 & Contentsquare analysis
-Paid media performance audits
-Improving ROAS/ROI & reducing wasted spend
-Creative, audience & targeting testing
-Measurement & reporting
-Full-funnel optimisation strategies
Experience
-
Accenture
Senior Manager
- Current
